+++ | MARIAH INFORMATION: ENDORSEMENTS & OTHER PROJECTS |
SONY MINIDISC
The Sony MiniDisc is an obsolete magneto-optical disc-based data storage device for 74 minutes and, later, 80 minutes, of digitized audio or 1 gigabyte of Hi-MD data. The Sony brand audio players were on the market from September 1992 until March 2013.
The MiniDisc was announced by Sony in September 1992 and released that November for sale in Japan and in December in Europe, Canada, the USA and other countries. The music format was originally based exclusively on ATRAC audio data compression, but the option of linear PCM digital recording was later introduced to attain audio quality comparable to that of the compact disc. MiniDiscs were very popular in Japan, but made a limited impact elsewhere.
Because Mariah was the rising new star on Columbia Records, she was chosen to endorse this product and filmed a commercial to promote it in Japan in 1992. Sony chose the song And You Don't Remember from her album, Emotions, to be featured in the commercial. The success of the MiniDisc in Japan was outstanding and Mariah's musical influence in that music market was growing steadily also. Because of this, Sony chose to use her to endorse the product again in 1993. This time, by using footage taken from Mariah's Dreamlover music video, Sony was able to promote the lead single from their most successful artist and their newly released product. It was a perfect match.
Sony announced they would cease development of MiniDisc devices, with the last of the players to be sold by March 2013. You can watch the two commercials that feature Mariah endorsing the Sony MiniDisc below:
The MiniDisc was announced by Sony in September 1992 and released that November for sale in Japan and in December in Europe, Canada, the USA and other countries. The music format was originally based exclusively on ATRAC audio data compression, but the option of linear PCM digital recording was later introduced to attain audio quality comparable to that of the compact disc. MiniDiscs were very popular in Japan, but made a limited impact elsewhere.
Because Mariah was the rising new star on Columbia Records, she was chosen to endorse this product and filmed a commercial to promote it in Japan in 1992. Sony chose the song And You Don't Remember from her album, Emotions, to be featured in the commercial. The success of the MiniDisc in Japan was outstanding and Mariah's musical influence in that music market was growing steadily also. Because of this, Sony chose to use her to endorse the product again in 1993. This time, by using footage taken from Mariah's Dreamlover music video, Sony was able to promote the lead single from their most successful artist and their newly released product. It was a perfect match.
Sony announced they would cease development of MiniDisc devices, with the last of the players to be sold by March 2013. You can watch the two commercials that feature Mariah endorsing the Sony MiniDisc below:
|
|
KOSE LIP ADVENTURE M
In an effort to develop her brand in Japan, Mariah chose to endorse KOSE Lip Adventure M lip stick. She only filmed one commercial for this product, but she made sure it also promoted her lead single, Fantasy, from her upcoming album, Daydream. Her infamous dog, Jack, can be seen making a cameo appearance in the commercial as well. There is a long version and a short version of this commercial, but unfortunately YouTube won't allow the short version to be uploaded. You can view the long version below and download the short version in our multimedia section. Enjoy watching Mariah #SlayYourFaves below:
|
CRAVE RECORDS
In February of 1997, Mariah launched her own record label under Sony Music Entertainment called Crave Records. The label's headquarters were located at 20 West 55th Street in New York City. She signed several artists to the label, including Allure. This R&B female quartet would go on to become the label's most successful act. They released their self-titled album on May 6, 1997 and supported it with the release of four singles. Mariah also put work into the album having written three out of the four singles and supplying background vocals.
Along with Allure, Mariah signed an R&B male quartet named 7 Mile who performed with her during the Butterfly World Tour in 1998. They also released a self-titled album on April 28, 1998 and promoted it with the release of three singles.
Other acts on the label included Eurodance group DJ Company, Japanese pop trio Jakaranda, solo artist Markie Dee and the Malaysian pairing S.O.A.P. DJ Company had a hit single with the re-release Rhythm of Love in 1997, but unfortunately Mariah chose to shut the label down in July of 1998. She's never come forth with her reason behind Crave's closure, but in 1998 she said she would work with Sony to find a home, most likely at Epic Records, for the artists and her Crave employees, stating: "The most important thing for me and Sony Music is making sure the artists are well taken care of, whether they end up somewhere else with me in the near future or stay within the Sony system." It is speculated that her reasoning for shutting the label down was her ongoing divorce, and ultimately, her own plans to leave the Sony Music imprint.
Check out an interview Mariah gave about her newly formed record label, Crave Records, in 1997:
Along with Allure, Mariah signed an R&B male quartet named 7 Mile who performed with her during the Butterfly World Tour in 1998. They also released a self-titled album on April 28, 1998 and promoted it with the release of three singles.
Other acts on the label included Eurodance group DJ Company, Japanese pop trio Jakaranda, solo artist Markie Dee and the Malaysian pairing S.O.A.P. DJ Company had a hit single with the re-release Rhythm of Love in 1997, but unfortunately Mariah chose to shut the label down in July of 1998. She's never come forth with her reason behind Crave's closure, but in 1998 she said she would work with Sony to find a home, most likely at Epic Records, for the artists and her Crave employees, stating: "The most important thing for me and Sony Music is making sure the artists are well taken care of, whether they end up somewhere else with me in the near future or stay within the Sony system." It is speculated that her reasoning for shutting the label down was her ongoing divorce, and ultimately, her own plans to leave the Sony Music imprint.
Check out an interview Mariah gave about her newly formed record label, Crave Records, in 1997:
|
AEON SCHOOLS
Aeon is a chain of English conversation teaching companies in Japan. It is considered one of the historical "Big Four" eikaiwa schools. Although it shares a nearly identical name in English, Aeon is not affiliated with the Aeon Group, a major Japanese retail and financial services corporation. The company operates 320 branch schools throughout Japan, and maintains staff recruitment offices in New York City and Los Angeles. In November 2013 it was reported that Aeon had approximately 100,000 students studying English.
Holding an incredible influence in Japan, Mariah was approached to become this company's spokesperson and she gladly accepted because knowledge and the power that comes along with it is something that is very close to her heart. Television commercials for the company began airing in 1998 and featured her single Butterfly, taken from the album of the same name. Mariah shot four commercials and they all had a different theme, such as; Challenge, Dream, Begin and Communicate. Unfortunately, only two of the commercials are available on the internet, but we hope someday the other two will surface. Below you can watch the commercials for Begin and Communicate, respectively:
Holding an incredible influence in Japan, Mariah was approached to become this company's spokesperson and she gladly accepted because knowledge and the power that comes along with it is something that is very close to her heart. Television commercials for the company began airing in 1998 and featured her single Butterfly, taken from the album of the same name. Mariah shot four commercials and they all had a different theme, such as; Challenge, Dream, Begin and Communicate. Unfortunately, only two of the commercials are available on the internet, but we hope someday the other two will surface. Below you can watch the commercials for Begin and Communicate, respectively:
|
|
You can also view portions of the print ads by clicking on the photos below:
NESTLé NESCAFé
In 2000, Mariah continued to expand her brand in Japan by endorsing Nestlé Nescafé energy drinks. She filmed two very different commercials. The first is a performance-style commercial that features her latest single, Thank God I Found You, from the Rainbow album, and the second shows her winning different athletic scenarios. Check out the commercials below:
|
|
MONARC ENTERTAINMENT
When Mariah signed her new record contract with Island Def Jam Records in 2002, she formed another label, MonarC Entertainment, and released her music under that imprint. The name of the label is taken from her fascination with butterflies and their symbolism and the company's logo was a clever play on her initials with both the "M" and the "C" being capitalized.
The only artist Mariah signed to the label was her background singer, Trey Lorenz, who unfortunately didn't release any music during his tenure. The only albums released under MonarC Entertainment were two of her own; 2002's Charmbracelet and 2003's The Remixes. In the summer of 2004, it was reported that Mariah terminated the label due to the official company website being removed. This was confirmed when her subsequent albums were later released under just Island Records alone.
The only artist Mariah signed to the label was her background singer, Trey Lorenz, who unfortunately didn't release any music during his tenure. The only albums released under MonarC Entertainment were two of her own; 2002's Charmbracelet and 2003's The Remixes. In the summer of 2004, it was reported that Mariah terminated the label due to the official company website being removed. This was confirmed when her subsequent albums were later released under just Island Records alone.
AUTOMATIC PRINCESS & GLAMORIZED
In 2003 Mariah began working on a jewelry line exclusively for Claire's titled Automatic Princess. The jewelry line had a small debut in Claire's stores across the USA and was supposed to have a much larger push in March of 2004, but she postponed it because of her desire to focus all of her energy on recording her new album, The Emancipation Of Mimi. We believe that was the correct decision because, well, it slayed the world, but that's just business as usual for Mariah.
Because the line only received a small launch, only a few pieces were available in stores. They ranged from key chains to tiaras with the prices set anywhere from $3 to $20. Mariah did, however; promote the line by advertising it in the video for I Know What You Want and wearing different ensembles with the logo or the name on them. She frequently wore a powder pink vinyl coat with the logo on the back and one of her costumes on the Charmbracelet World Tour was an airbrushed shirt with the name of the line displayed on the bust.
Below you can find photos of some of the Automatic Princess jewelry that was sold in stores between February 2003 and December 2005.
Because the line only received a small launch, only a few pieces were available in stores. They ranged from key chains to tiaras with the prices set anywhere from $3 to $20. Mariah did, however; promote the line by advertising it in the video for I Know What You Want and wearing different ensembles with the logo or the name on them. She frequently wore a powder pink vinyl coat with the logo on the back and one of her costumes on the Charmbracelet World Tour was an airbrushed shirt with the name of the line displayed on the bust.
Below you can find photos of some of the Automatic Princess jewelry that was sold in stores between February 2003 and December 2005.
In February of 2006, Mariah decided to re-launch the line with a brand new name. This time it was titled Glamorized and it was in stores until December of 2007. Check out some photos below of Mariah's Glamorized collection.
SOKENBICHA
In February of 2004, the Lambily learned that Mariah had covered a Japanese song, entitled Misty Moon (So Beautiful), for a commercial for the tea Sokenbicha. It's a traditional Japanese song from the Taisho period (1912-1926), originally called Oborozukiyo. It's a poem which represents Japan's peaceful spring's pastoral landscape. The song was translated into English just for this occasion and retitled Misty Moon.
Mariah recorded the song in New York just before and after New Year's Eve. To concentrate on the work, only Mariah herself, the pianist, and the sound engineer were in the studio. The song is the first recording to be heard from Mariah in 2004 and was never released commercially, so the only chance her non-Japanese fans had to hear the song was on the internet.
There were three versions of the song recorded; one of Mariah singing the words and two different ones of her humming it. Three different commercials were released and they all feature her vocal. The versions with Mariah humming were not used in the ads. Check them out:
Mariah recorded the song in New York just before and after New Year's Eve. To concentrate on the work, only Mariah herself, the pianist, and the sound engineer were in the studio. The song is the first recording to be heard from Mariah in 2004 and was never released commercially, so the only chance her non-Japanese fans had to hear the song was on the internet.
There were three versions of the song recorded; one of Mariah singing the words and two different ones of her humming it. Three different commercials were released and they all feature her vocal. The versions with Mariah humming were not used in the ads. Check them out:
|
|
|
INTEL CENTRINO DUO
In 2006 Intel introduced new TV spots, which were a refresher of its Centrino Entertainment in your laps campaign. The first campaign started in September of 2005, but it wasn't until 2006 that Mariah was hired to endorse Intel for the second set of ads. The ads supported Intel's focus on Intel Centrino Duo technology with dual-core processing. In the series of ads, celebrities appeared on a users' lap in the place of a laptop. Mariah's commercial first aired during the Grammy Awards presentation on CBS on February 8, 2006. You can view her Intel commercials below:
|
|
PEPSI COOL-TONES
The year 2006 saw Mariah expanding her brand in the United States in the way she previously had in Japan. She signed a lucrative deal with the soft drink giant, Pepsi, which required her to write and produce 20 exclusive ringtones and star in television commercials to promote the product. The Pepsi Cool-Tones campaign was underway with Mariah as the lead endorser and to sweeten the deal, she previewed her sold-out The Adventures Of Mimi summer tour with a special Pepsi Smash concert in Los Angeles, California.
Mariah spoke about the project stating that, "it was a great creative outlet because musically I could do things here that I would never think to do for one of my albums." Unfortunately, some of the ringtones are so fantastic that many fans wish they were released as full songs, and even singles. Certainly Time Of Your Life and Once In A Lifetime could've slayed hard in 2006, but we'll never know as they will forever reside in the land of missed opportunity. We're grateful to have them nonetheless! Take a look at some media from Mariah's Pepsi campaign below and listen to her Pepsi ringtones here.
Mariah spoke about the project stating that, "it was a great creative outlet because musically I could do things here that I would never think to do for one of my albums." Unfortunately, some of the ringtones are so fantastic that many fans wish they were released as full songs, and even singles. Certainly Time Of Your Life and Once In A Lifetime could've slayed hard in 2006, but we'll never know as they will forever reside in the land of missed opportunity. We're grateful to have them nonetheless! Take a look at some media from Mariah's Pepsi campaign below and listen to her Pepsi ringtones here.
|
|
|
PINKO
At this point, Mariah was no stranger to the world of brand marketing. Also in 2006, she added Italian fashion brand, Pinko, to her resume, becoming the new spokesmodel for the London-inspired fashion house.
Michelangelo Di Battista shot the ad campaign, with art direction handled by Giovanni Bianco. The images were seen throughout Pinko's 750 stores worldwide, including its flagship store in London as well as in Pinko shops in department stores like Harrods and Selfridges.
She's never been one to shy away from fashion, so when she first discovered the Pinko brand during one of her many trips to Capri, Italy, she "immediately became a huge fan of the brand, and I bought almost everything in the store."
Pinko has previously featured supermodels Eva Herzigova, Naomi Campbell and Elle Macpherson in its campaigns, but this time around, Pinko president/founder Pietro Negra said that, "in addition to wanting a famously beautiful woman, it was time to feature a musical artist. Music is the greatest channel of communication," Negra explains. "It reaches across the generations, perfectly reflecting the Pinko brand's goal: to design clothes for women of all ages."
The campaign kicked off February 15, 2006 with a cocktail party at Pinko's flagship store in London. Mariah was in attendance, dressed head to toe in -- what else? -- Pinko.
Take a look at some behind the scenes footage of Mariah's Pinko photo shoot, as well as the commercial promoted the clothing line. You can also view her entire Pinko photo shoot below as it was released to the public.
Michelangelo Di Battista shot the ad campaign, with art direction handled by Giovanni Bianco. The images were seen throughout Pinko's 750 stores worldwide, including its flagship store in London as well as in Pinko shops in department stores like Harrods and Selfridges.
She's never been one to shy away from fashion, so when she first discovered the Pinko brand during one of her many trips to Capri, Italy, she "immediately became a huge fan of the brand, and I bought almost everything in the store."
Pinko has previously featured supermodels Eva Herzigova, Naomi Campbell and Elle Macpherson in its campaigns, but this time around, Pinko president/founder Pietro Negra said that, "in addition to wanting a famously beautiful woman, it was time to feature a musical artist. Music is the greatest channel of communication," Negra explains. "It reaches across the generations, perfectly reflecting the Pinko brand's goal: to design clothes for women of all ages."
The campaign kicked off February 15, 2006 with a cocktail party at Pinko's flagship store in London. Mariah was in attendance, dressed head to toe in -- what else? -- Pinko.
Take a look at some behind the scenes footage of Mariah's Pinko photo shoot, as well as the commercial promoted the clothing line. You can also view her entire Pinko photo shoot below as it was released to the public.
|
FRAGRANCES
Mariah has one of the most successful celebrity fragrance lines ever and it all began in 2006. While on tour and beginning the early stages of writing E=MC², the follow up to The Emancipation Of Mimi, she began working with Elizabeth Arden to create her own fragrance. M by Mariah Carey was released on September 27, 2007 and was an overnight success. It's one of the best-selling celebrity fragrances in history and it won the Gold Award for Best Celebrity Women's Fragrance in The 8th Annual Basenotes Awards.
The follow up to her debut fragrance, Luscious Pink, was released just months after her album E=MC² and was also very successful. Just as M by Mariah Carey did, Luscious Pink received a deluxe edition release. Since then she has released several other fragrances, including exclusives to both Walmart and Kohl's. For more information regarding her fragrances, visit www.mariahcareybeauty.com, to learn about the different notes, bottle designs, and additional products such as lotions and creams.
The follow up to her debut fragrance, Luscious Pink, was released just months after her album E=MC² and was also very successful. Just as M by Mariah Carey did, Luscious Pink received a deluxe edition release. Since then she has released several other fragrances, including exclusives to both Walmart and Kohl's. For more information regarding her fragrances, visit www.mariahcareybeauty.com, to learn about the different notes, bottle designs, and additional products such as lotions and creams.
AT&T U-VERSE PHONES
In 2009, Mariah was asked to endorse AT&T U-Verse phones and filmed a commercial where her assistant was required to fill her suite with everything on her requested list. He was able to do so in the timely manner a diva such as Mariah expects because of his trusty AT&T U-Verse device. Mariah even blew him a kiss, dahhlin'. This commercial received high acclaim because of it's humor surrounding the blown kiss. Although all MC does is blow a kiss, her assistant claims he made out with her, which aided in the controversy Obsessed had created about Eminem's alleged romance (#ThirstyLies) with her.
|
ANGEL ROSE CHAMPAGNE
On January 15, 2010, Mariah announced via Twitter that she would be releasing her own brand of champagne called Angel Rose Champagne by Mariah Carey. The venture launched in June and was distributed by Southern Wine and Spirits, the nation's largest wine and spirits distributor with operations in several states around the country. The champagne had an initial launch in New York and California, with Nevada and Florida following shortly.
Angel had been the bottle of choice for special moments in Mariah's world, replacing the infamous Cristal. Mariah and Nick raised their glasses of Angel to celebrate their first wedding anniversary at Moon in Las Vegas. Angel made a cameo appearance in her Obsessed [Remix] video and a splashy scene on the Alan Carr: Chatty Man show. Mariah picked a bottle of Angel as a present for Simon Cowell's 50th birthday; and it was Angel that was served at the Memoirs launch party in Jalouse, London.
Angel had been the bottle of choice for special moments in Mariah's world, replacing the infamous Cristal. Mariah and Nick raised their glasses of Angel to celebrate their first wedding anniversary at Moon in Las Vegas. Angel made a cameo appearance in her Obsessed [Remix] video and a splashy scene on the Alan Carr: Chatty Man show. Mariah picked a bottle of Angel as a present for Simon Cowell's 50th birthday; and it was Angel that was served at the Memoirs launch party in Jalouse, London.
HSN COLLECTION
By the time 2010 came around, MC was ready to take on HSN and rock their world with her style. She had multiple showings on the network. Not only would she debut her own line of shoes, jewelry, clothing and home decor, she included her fragrances, and even her music. Mariah chose HSN to promote her new Christmas album, Merry Christmas II You, before it's retail and digital release on November 2, 2010. You can take a look at some pieces from her collection below.
JENNY CRAIG
After giving birth to her fraternal twins, Monroe and Moroccan Scott, Mariah was more than ready to shed her pregnancy weight. By joining Jenny Craig, she lost an incredible 70 pounds! Because of her success on the program, she was approached to be the new Jenny Craig ambassador in a re-launch. Mariah gladly accepted. The campaign began in 2011 and ran through 2012 and brought an enormous amount of attention to Mariah. Her weight loss was so drastic that the world took notice.
The campaign used a remix of her 1992 single, Make It Happen, and drew comparisons to her look from the 1997 MTV Video Music Awards. Mariah's body was back with a vengeance and nothing in the world could stop her from sharing her story.
Over the course of several interviews, MC expressed how uncomfortable she was in her skin during her pregnancy and even spoke about being so insecure that she avoided mirrors. In a 2001 issue of US Weekly Magazine, she was quoted as saying "I'm just really glad to look like myself again!"
The campaign used a remix of her 1992 single, Make It Happen, and drew comparisons to her look from the 1997 MTV Video Music Awards. Mariah's body was back with a vengeance and nothing in the world could stop her from sharing her story.
Over the course of several interviews, MC expressed how uncomfortable she was in her skin during her pregnancy and even spoke about being so insecure that she avoided mirrors. In a 2001 issue of US Weekly Magazine, she was quoted as saying "I'm just really glad to look like myself again!"
|
|
|
OPI COLLECTION
In 2012 Mariah decided she wanted to further conquer the world of beauty and signed a deal with OPI. to release two nail polish collections in 2013. Executive Vice President, Suzi Weiss-Fischmann said, "Usually OPI does only a single collection with its celebrity collaborators, but Carey's stardom is so huge that two collections were justified." Her polish collections have been very well-received and are best-sellers in stores and salons across the United States. With all of the success she's had in the world of beauty and fashion, one could easily say that those 500 hours of beauty school paid off. Not only does she have an ear for music, she has an eye for beauty as well. Take a look at both of Mariah's OPI nail polish collections by clicking on the photos below.
Mariah was the first celebrity to include the brand new Liquid Sand polish in her collection and OPI promoted the new textured polish with a video that featured Mariah's collection. You can watch the video below:
|
BUTTERFLY: A MELODIC BEVERAGE
The year 2014 brought both a new album and a sweet new beverage. Mariah partnered with Go 'N Syde to produce this beverage and allow Walgreens exclusivity. When you purchase this drink, which tastes like gummy bears and retails for $1.99 each, you are given access to exclusive Mariah content by scanning the front of the bottle. Butterfly was such a success that it was even released in the United Kingdom. Now we can literally have MC coursing through our veins, which just sounded incredibly creepy, but yeah...and hey. We're lambs, we're all a little bit insane.